Download and Learn Become a Marketing Analyst Udacity Nanodegree Course 2023 for free with google drive download link.
Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studio.
What You’ll Learn in Become a Marketing Analyst Nanodegree
Introduction to Marketing Analytics
4 months to complete
In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.
Become a Marketing Analyst Nanodegree Intro Video:
Prerequisite knowledge
No prerequisites.
Introduction to Data Analysis
Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.
Project – Interpret a Data Visualization
In this project, you’ll explore an interactive data dashboard to uncover insights. You’ll write a short report explaining each insight, and how you found the information to reach your conclusion from the dashboard.
Project – Analyze Survey Data
In this project, you’ll use statistics and spreadsheet programs like Excel to analyze data from over 500 companies on the New York Stock Exchange. You’ll also forecast financial metrics based on three possible scenarios for a company of your choice from the NYSE dataset.
Data Visualization
Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.
Project – Storytelling With Data
In this project, you’ll analyze actual e-commerce data from an online retailer based out of the U.K. Using spreadsheet software like Excel, you will create data visualizations and provide insights to help the client understand their data more effectively.
Project – Build Data Dashboards
In this project, you’ll build interactive dashboards with Tableau and use them to discover and communicate insights from data. You’ll use a dataset of flight delays in the US to visualize the quality of airlines and airports, find the best times to fly, and more.
Google Analytics
In this course you’ll
acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.
Project – Advanced Displays, Segments & Views
Use advanced reporting displays and features to make more detailed observations, and map Google Analytics advanced segments to their constituencies. Then, configure view filters and settings to refine and enrich raw Google Analytics data for use in identifying audiences for remarketing and testing.
Project – Navigating, Reports, & Dashboards
In this project, you’ll use readily available tools in Google Analytics to bridge the gap between raw data and actionable insight. Using best practices for working in GA, you will explore data, and applying segmentation techniques to answer questions. The focus of your work will be on demonstrating your mastery of forming and answering questions based on raw data. After you complete the mastery section of the project you further explore the data in Google Analytics by building and designing a dashboard for the Google Merchandise Store using Data Studios.
Marketing Analytics
In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.
Project – Crafting an Analytic Brief
In this project you will be crafting an Analytic Brief for the company of your choice. As a Marketing Analyst your job is to interpret and provide reports on the performance of the marketing efforts of your company. You will need to pare down the data to ensure you are measuring what matters most. Your brief is meant to narrow the focus and establish what you are going to measure and why.
Project – Create a Campaign Report
In this project, you’ll use statistics, spreadsheet programs, and presentation software to develop a comprehensive marketing report based on a sample dataset. You’ll be tasked with exploring how well a sample company performed against its objectives as well as performing specific marketing-related calculations to report on campaign performance and audience insights.
$330B spent on digital marketing globally in 2019.
Become a Marketing Analyst Nanodegree Free Download Link:
